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Marketing-Cloud-Email-Specialist PDF DEMO:
QUESTION NO: 1
What is a true statement about Automation Studio?
A. There is a limit to the number of activities and steps that can be placed in a workflow
B. A workflow is comprised of steps, and within each step are activities
C. When multiple activities are in a single step, the activities are executed one at a time
D. Activities supported in Automation studio must first be defined in the Email Application
Answer: B
QUESTION NO: 2
What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. Import Wizard
B. Query Activity
C. API
D. Import Activity
Answer: A,C,D
QUESTION NO: 3
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
A. Process every individual's unsubscribe request within 14 business days.
B. Ask the subscriber to log in to the Preference Center to confirm opt-out.
C. Include an unsubscribe link in the header or footer of emails.
D. Ensure opt-out mechanisms are operational for at least 30 days post-send.
Answer: B,C
QUESTION NO: 4
What can you test with A/B Testing?
A. Email Message
B. All of the above
C. From Name
D. Subject Lines
E. Content areas
F. Dates and Times sent out
Answer: B
QUESTION NO: 5
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
A. The Customer_ID field in the Data Extension
B. The Email Address Profile Attribute
C. The Subscriber ID in a System Data View Table
D. The Email_Address field in the Data Extension
Answer: A
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Updated: May 28, 2022