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QUESTION NO: 1
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
A. Process every individual's unsubscribe request within 14 business days.
B. Ask the subscriber to log in to the Preference Center to confirm opt-out.
C. Include an unsubscribe link in the header or footer of emails.
D. Ensure opt-out mechanisms are operational for at least 30 days post-send.
Answer: B,C
QUESTION NO: 2
What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. Import Wizard
B. Query Activity
C. API
D. Import Activity
Answer: A,C,D
QUESTION NO: 3
What can you test with A/B Testing?
A. Email Message
B. All of the above
C. From Name
D. Subject Lines
E. Content areas
F. Dates and Times sent out
Answer: B
QUESTION NO: 4
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
A. The Customer_ID field in the Data Extension
B. The Email Address Profile Attribute
C. The Subscriber ID in a System Data View Table
D. The Email_Address field in the Data Extension
Answer: A
QUESTION NO: 5
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
A. Create a suppression workflow for the unsubscribed accounts.
B. Import unsubscribes with the appropriate status into All Subscribers.
C. Import unsubscribes into a data extension, then update status with a query.
D. Create an automation triggered on unsubscribes from the other system.
Answer: B
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Updated: May 28, 2022