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QUESTION NO: 1
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and
Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose
3 answers.
A. Identify and assign appropriate keys to tie records together.
B. Ensure all available data is included.
C. Normalize data and fields to prevent redundancy.
D. Ensure every data source has a sendable field.
E. Remove nonessential data for marketing purposes.
Answer: A,C,E
QUESTION NO: 2
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
A. Multi org does not support the standard profile preference center for the business units.
B. Profile/Preference centers are automatically created for each business unit connected through
Multi-org
C. Branding for each business units' profile centers will be inherited from the default business unit setup.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answer: A
QUESTION NO: 3
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
A. AMPscript for Marketing Cloud
B. Google Analytics 360
C. Marketing Cloud Connect
D. Web Analytics Connector
Answer: D
QUESTION NO: 4
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of
Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records created after a specified date
B. Filter existing records in All Subscribers
C. Filter records on a Boolean field
D. Filter records on a formula field
Answer: C
QUESTION NO: 5
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content
Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A. Add the Role Marketing Cloud Channel Manager
B. Edit permissions and Grant permissions to Send
C. Remove the Marketing Cloud Viewer Role
D. Edit permissions and deselect Deny for Email Sending!
Answer: B
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Updated: May 28, 2022