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QUESTION NO: 1
An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
Theclient has made the following investments and cannot make any more technology investments in the next Z to 3 years:
* Adobe Audience Manager
* In-house developed Content Management System (CMS)
* In-house developed Site Personalization platform that supports API-based integration
* Adobe Campaign
* Adobe Advertising Cloud
* Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?
A. Integrate Data Management Platform that integrates with client's existing website CMS and
Personalization platform
B. Integrate Advertising Cloud with Audience Managerusing out-of-the-box integration
C. Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
D. Integrate the in-house developed Site Personalization platform using Audience Manager APIs
Answer: B
QUESTION NO: 2
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
The server-side forwarding is not ready to be enabled.
What is causing this issue?
A. d_nsid should be 1
B. Experience Cloud ID Service is not set up
C. d_cid_ic is not returning a hashed value
D. Customer ID is not present
Answer: B
QUESTION NO: 3
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?
A. Set up an Adobe Analytics Cookie Destination
B. Enable the Profile Merge Rule using Last Authenticated Profile
C. Enable the Profile Merge Rule using Current Device Profile
D. Map the Adobe Analytics report suite(s) within an AAM Destination
Answer: D
QUESTION NO: 4
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
* Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
* Has extensive data available in CRM system on its current customers
* Tracks media in DMP (Display, Video, Search, Social, etc.)
* Has multiple teams and partners using the data available within Audience Manager for audience development
* Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels Which recommendation should an architect make for Traits name taxonomy development?
A. Indicate the name of the segment using the Trait and the destination partner
B. Indicate the name of the segment using the Trait in segment development
C. Indicate the destination partner, signal, and name of source of data
D. Indicate the data collection method, signal, and name of source of data
Answer: D
QUESTION NO: 5
Refer to the exhibit.
A client wants to understand how its Display Media optimization programs are performing by AAM
Segment.
The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?
A. Use server-side forwarding to capture the impressions.
B. Add a demdex media pixel to the ad's creative.
C. Capture the referring domain of the click-through event.
D. Capture the campaign code from the destination URL
Answer: B
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Updated: May 28, 2022