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AD0-E452 PDF DEMO:
QUESTION NO: 1
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and
Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements?
(Choose three.)
A. Visited product page
B. Last purchase date
C. Cart abandon
D. Membership level
E. Email Permission
F. Device type
Answer: B,E,F
QUESTION NO: 2
A company wants to onboard single campaign lists to the same data source each month to re- engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?
A. .sync
B. .overwrite
C. .csv
D. .split
Answer: A
QUESTION NO: 3
An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe
Analytics call?
A. 2x2 image/gif
B. asynchronous iframe
C. "SUCCESS"
D. "stuff"
Answer: D
QUESTION NO: 4
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
* Adobe Audience Manager, Analytics, and Target
* CMS, CRM, and email platforms from third parties
* An internally developed data store
Which approach should be used to meet the requirements?
A. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform
B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
C. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
D. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
Answer: A
QUESTION NO: 5
Refer to the exhibit.
A client wants to understand how its Display Media optimization programs are performing by AAM
Segment.
The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?
A. Use server-side forwarding to capture the impressions.
B. Add a demdex media pixel to the ad's creative.
C. Capture the referring domain of the click-through event.
D. Capture the campaign code from the destination URL
Answer: B
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Updated: May 28, 2022