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AD0-E452 PDF DEMO:
QUESTION NO: 1
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
* Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
* Has extensive data available in CRM system on its current customers
* Tracks media in DMP (Display, Video, Search, Social, etc.)
* Has multiple teams and partners using the data available within Audience Manager for audience development
* Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels Which recommendation should an architect make for Traits name taxonomy development?
A. Indicate the name of the segment using the Trait and the destination partner
B. Indicate the name of the segment using the Trait in segment development
C. Indicate the destination partner, signal, and name of source of data
D. Indicate the data collection method, signal, and name of source of data
Answer: D
QUESTION NO: 2
Refer to the exhibit.
A client wants to understand how its Display Media optimization programs are performing by AAM
Segment.
The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?
A. Use server-side forwarding to capture the impressions.
B. Add a demdex media pixel to the ad's creative.
C. Capture the referring domain of the click-through event.
D. Capture the campaign code from the destination URL
Answer: B
QUESTION NO: 3
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
* Adobe Audience Manager, Analytics, and Target
* CMS, CRM, and email platforms from third parties
* An internally developed data store
Which approach should be used to meet the requirements?
A. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform
B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
C. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
D. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
Answer: A
QUESTION NO: 4
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand:
* Frequency of visits
* Purchasing habits
* Demographics
What should an architect do to meet these requirements?
A. Set up an Adobe Analytics Cookie Destination
B. Enable the Profile Merge Rule using Last Authenticated Profile
C. Enable the Profile Merge Rule using Current Device Profile
D. Map the Adobe Analytics report suite(s) within an AAM Destination
Answer: D
QUESTION NO: 5
An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe
Analytics call?
A. 2x2 image/gif
B. asynchronous iframe
C. "SUCCESS"
D. "stuff"
Answer: D
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Updated: May 28, 2022