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QUESTION NO: 1
An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is to capture the value of the "cid" query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html?cid=paid_search-google
B. www.site.com/home.html&cid=paid_search-google
C. www.site.com/home.html?utm_cid=paid_search-google
D. www.site.com/home.html&utm_cid=paid_search-google
Answer: A
QUESTION NO: 2
An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural engines. Segments have already been created an
Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply, segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Pull an Adobe Report Builder request for both segments and take the difference of the results
B. Use segment stacking in Adobe Report Builder to combine the two segments above
C. Use a new segment that combines mobile and natural search visits
D. Pull an Adobe Report Builder request for both segments and add the results
Answer: B
QUESTION NO: 3
Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in evar1. The analyst wants to capture the number of orders that are occurring in the same session in which visitors search for "Watches for Him" by creating a segment.
The exhibit shows a segment that the analyst has configured.
How will orders be reported with this segment applied to the "Internal Search Terms" report?
A. The segment will return all orders where a search was conducted in the same visit
B. The segment will return no orders where a search was conducted in the same visit
C. The segment will return all orders for the "Watches for Him" search phrase conducted during same visit in which the order took place
D. The segment will return no orders for the "Watches for Him" search phrase conducted during same visit in which the order took place
Answer: C
QUESTION NO: 4
An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.
Which reporting option enables the user of the report to perform these tasks?
A. Adobe Workspace
B. Adobe Data Warehouse
C. Adobe Report Builder
D. Adobe Analytics AdHoc Analysis
Answer: D
QUESTION NO: 5
An analyst need to evaluate the "greatest gifts" email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the "cid" parameter) - 30-day expiration. Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL - 30-day expiration. Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as follows:
http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts
How can the analyst report on revenue from the "greatest gifts" campaign for the last 30 days?
A. Run the Tracking Code report with the campaign name "greatest gifts"
B. Create a visitor-based segment where eVar1 contains "greatest%20gifts" and trend revenue
C. Create a visitor-based segment where page name contains "greatest%20gifts" and trend revenue
D. Run the Marketing Channel report for the Email channel
Answer: D
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Updated: May 28, 2022