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QUESTION NO: 1
What has Facebook's Atlas brought to marketers across the world?
A. Cost-based measurement
B. People-based measurement
C. Cookie-based measurement
D. Results-based measurement
Answer: B
Explanation: Facebook's Atlas has enabled people-based measurement. This is essentially a USP for
Facebook, which they are keen to emphasize to marketers. It is important that this concept is fully understood as it is very likely to come up in the Core Competencies Exam.
QUESTION NO: 2
How can a Facebook Pixel be shared with an agency running ads on behalf of a company?
A. The Pixel can be shared from Ads Manager
B. Facebook Pixels cannot be shared; the agency will need to create a new Pixel
C. The code for the pixel will need to be copied and emailed to the agency
D. Existing Pixels can be shared from Business Manager
Answer: D
Explanation: You can share a Pixel using Business Manager.
QUESTION NO: 3
What does Facebook believe it's News Feed offers to marketers within the shift to mobile?
A. Greater Reach
B. Cheaper Ads
C. Improved Ad Targeting
D. Added Value
Answer: D
Explanation: Facebook believes News Feed adds value to marketers within the shift to mobile.
QUESTION NO: 4
A company has just published a branded content post. What does this include?
A. A green box surrounding the post
B. A 'paid' label included in grey next to the timestamp
C. A grey label which reads 'advertisement' next to the post
D. A headline which is bold instead of the usual regular font
Answer: B
Explanation: "A branded content post appears as creator/publisher with business partner. There is a
'Paid label applied to the post in the meta-data (in grey next to the timestamp)."
QUESTION NO: 5
What is Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes known as?
A. The News Feed
B. Engagement Centre
C. Facebook Centre
D. Impressions Feed
Answer: A
Explanation: Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes is known as the News Feed.
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Updated: May 28, 2022