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310-101 PDF DEMO:
QUESTION NO: 1
Which problem does Atlas solve?
A. Cookie expiration
B. Shopping cart abandonment
C. Cross device fragmentation
D. Low click-through rates
Answer: C
Explanation: Studies have shown that there are a growing number of adults who use at least two devices every day. Since cookies can't work across devices or link physical sales to digital marketing there is a problem that marketers face. By measuring across devices Facebook's Atlas can overcome this problem.
QUESTION NO: 2
An online retailer running Facebook Ads wants to identify the age group who are the most frequent viewers of their online Video Ads. What would be the correct way to find this information in
Ads Manager?
A. Performance > By Time
B. Breakdown > By Delivery
C. Breakdown > By Action
D. Performance > By Engagement
Answer: B
Explanation: The correct way to view the age groupings of who is viewing the Video Ads campaign would be to navigate to Ads Manager, select Breakdown followed by 'By Delivery'.
QUESTION NO: 3
A promotional event has been scheduled for the next few days and you are required to maximise awareness to your target audience. Which combination of bid amount and delivery type would be most appropriate for your ad set?
A. Manual Bid Amount & Accelerated Delivery
B. Automatic Bid Amount & Accelerated Delivery
C. Manual Bid Amount & Standard Delivery
D. Automatic Bid Amount & Standard Delivery
Answer: A
Explanation: As the ad set is time-sensitive, using an accelerated delivery would be the most appropriate choice to quickly reach the target audience. Using this option requires manual bid pricing, automatic bid pricing is not possible with accelerated delivery.
QUESTION NO: 4
What is Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes known as?
A. The News Feed
B. Engagement Centre
C. Facebook Centre
D. Impressions Feed
Answer: A
Explanation: Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes is known as the News Feed.
QUESTION NO: 5
A company has just published a branded content post. What does this include?
A. A green box surrounding the post
B. A 'paid' label included in grey next to the timestamp
C. A grey label which reads 'advertisement' next to the post
D. A headline which is bold instead of the usual regular font
Answer: B
Explanation: "A branded content post appears as creator/publisher with business partner. There is a
'Paid label applied to the post in the meta-data (in grey next to the timestamp)."
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Updated: May 28, 2022