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QUESTION NO: 1
How can a Facebook Pixel be shared with an agency running ads on behalf of a company?
A. The Pixel can be shared from Ads Manager
B. Facebook Pixels cannot be shared; the agency will need to create a new Pixel
C. The code for the pixel will need to be copied and emailed to the agency
D. Existing Pixels can be shared from Business Manager
Answer: D
Explanation: You can share a Pixel using Business Manager.
QUESTION NO: 2
A company has just published a branded content post. What does this include?
A. A green box surrounding the post
B. A 'paid' label included in grey next to the timestamp
C. A grey label which reads 'advertisement' next to the post
D. A headline which is bold instead of the usual regular font
Answer: B
Explanation: "A branded content post appears as creator/publisher with business partner. There is a
'Paid label applied to the post in the meta-data (in grey next to the timestamp)."
QUESTION NO: 3
What is Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes known as?
A. The News Feed
B. Engagement Centre
C. Facebook Centre
D. Impressions Feed
Answer: A
Explanation: Facebook's constantly updating stream of status updates, photos, videos, links, app activity, and Likes is known as the News Feed.
QUESTION NO: 4
What has Facebook's Atlas brought to marketers across the world?
A. Cost-based measurement
B. People-based measurement
C. Cookie-based measurement
D. Results-based measurement
Answer: B
Explanation: Facebook's Atlas has enabled people-based measurement. This is essentially a USP for
Facebook, which they are keen to emphasize to marketers. It is important that this concept is fully understood as it is very likely to come up in the Core Competencies Exam.
QUESTION NO: 5
A promotional event has been scheduled for the next few days and you are required to maximise awareness to your target audience. Which combination of bid amount and delivery type would be most appropriate for your ad set?
A. Manual Bid Amount & Accelerated Delivery
B. Automatic Bid Amount & Accelerated Delivery
C. Manual Bid Amount & Standard Delivery
D. Automatic Bid Amount & Standard Delivery
Answer: A
Explanation: As the ad set is time-sensitive, using an accelerated delivery would be the most appropriate choice to quickly reach the target audience. Using this option requires manual bid pricing, automatic bid pricing is not possible with accelerated delivery.
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Updated: May 28, 2022