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QUESTION NO: 1
While testing your client's Closed-Loop Reporting system, you notice that the report data
Campaign ROI is inaccurate. What are two reasons for this?
A. Some Opportunities are missing Amount.
B. Many campaigns are missing Actual Cost on the Campaign.
C. The Campaign association is being associated through all Contacts on the Opportunity.
D. The client has chosen the Influenced attribution model.
E. The Campaign association is being associated through only the Primary Contact on the
Opportunity.
Answer: C,D
QUESTION NO: 2
Your client has begun the IP warming process themselves, but are getting high bounce rates and spam complaints.
Which three methods would you suggest to improve the success rate of IP warming?
A. Reduce image-to -text ratio in emails.
B. Reduce amount of complex code in emails.
C. Increase image-to -text ration in emails.
D. Remove the unsubscribe link from the footer.
E. Review the criteria in the Segment used as the audience for the IP warming campaign.
Answer: A,B,E
QUESTION NO: 3
You have configured a query string parameter for your customer; however, they are complaining that the reports relating to the query string data are unclear.
How can this be remedied?
A. Assign a picklist mapping to the query string configuration
B. Configure the insights report to enable enhanced query string reporting
C. Configure a query string display map so that values obtained from the query string are displayed in a more user-friendly way
D. Evaluate the source code to ensure the values being passed are clear and descriptive
Answer: A
QUESTION NO: 4
You notice that most of your client's contacts have 3 or 4 in their lead score. What are two possible reasons for this?
A. The Engagement criteria is too strict.
B. The scoring engine has not yet finished scoring the entire database.
C. The Profile criteria is too strict.
D. The scoring model has not yet been activated.
E. There is a low number of contacts in active campaigns.
Answer: A,B
QUESTION NO: 5
You set up query strings to track lead referring sources to a form.
How do you configure the form to capture the referring query string?
A. Create a hidden field on the form. Under Advanced Settings, select Query String from the Data
Type drop-down menu.
B. Under Form Processing Steps, select the Track Query String option.
C. Create a hidden field in the form that populates with the query string value using Java Script.
D. In the Form Editor, navigate to Settings and select the Track Query String option.
Answer: D
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Updated: May 28, 2022