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QUESTION NO: 1
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's
Pardot information (score/grade) transferred over. How do you address this issue?
A. Once converted, this information shows on the account record and not the contact.
B. The administrator needs to create lookup fields on the contact to see this from the lead.
C. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
D. Pardot only shows this information on the lead record.
Answer: C
QUESTION NO: 2
You can access conversion rates under which tab in the navigation menu?
A. Reports
B. Marketing
C. Prospects
D. Admin
Answer: A
QUESTION NO: 3
When prospects are grouped together for tracking and reporting purposes, that is considered a:
A. Pardot campaign
B. Pardot list
Answer: A
QUESTION NO: 4
What does the Google Analytics connector allow Pardot to do?
A. Send emails to prospects from Gmail.
B. Append UTM parameters to a prospect record.
C. Update the conversion field in Google Analytics.
D. Sync prospects with Google AdWords.
Answer: B
QUESTION NO: 5
Which activity appears on a prospect's record when they submit a Pardot form named
'Contact Us' that resides on a Pardot landing page?
A. Pardot Successfully submitted the ( Contact Us ) landing page and form
B. Nothing will display
C. Pardot Successfully submitted the ( Contact Us ) form
D. Pardot Successfully submitted the ( Contact Us ) landing page
Answer: C
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Updated: May 28, 2022