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QUESTION NO: 1
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder
.
B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes
.
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Create and send an apology email that includes a discount for a future purchase to all customers.
Answer: C
QUESTION NO: 2
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
QUESTION NO: 3
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
A. Query activity to pull data view information > Extract activity of data extension > Transfer activity
B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: A
QUESTION NO: 4
Which statement is correct regarding tracking aliases? Choose 2 answers
A. Tracking aliases are primarily relevant when used with email conversion tracking.
B. Tracking aliases are found in Tracking and some standard reports.
C. Tracking aliases can differentiate click activity in an email to the same URL.
D. Tracking aliases are associated with a URL in HTML as: tag="alias text".
Answer: A,C
QUESTION NO: 5
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the
15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
A. Create a scheduled monthly automation that includes an import activity and triggered send.
B. Create a scheduled daily automation that includes an import activity and user-initiated send.
C. Create a triggered automation that includes an import activity and user-initiated send.
D. Create a triggered automation that includes an import activity and triggered send.
Answer: C
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Updated: May 28, 2022