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PDDM PDF DEMO:
QUESTION NO: 1
Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?
Choose one of the following:
A. Google AdWords
B. Bing Media Centre
C. Google Analytics
D. Yahoo Ad Centre
Answer: A
QUESTION NO: 2
Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:
Exhibit:
A. Traffic Volume and Ranking
B. Position and Cost
C. Inbound Links and Cost
D. Position and Click-Through-Rate (CTR)
Answer: A
QUESTION NO: 3
You have been running some promotions using NFC technology. What kind of marketing is this?
Choose one of the following:
A. Mobile
B. Search
C. Social
D. Display
Answer: A
QUESTION NO: 4
HOTSPOT
You are preparing your new Facebook ad. Click in the screen below to target those who are not already connected to the Digital Marketing Institute:
Answer:
QUESTION NO: 5
Digital Marketing campaigns are often based on a process sequence from Launch to Review to
Adjustment and finally to Re-Launch. What is this process known as?
A. Iteration
B. Perfection
C. Reflection
D. Refinement
Answer: A
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Updated: May 26, 2022