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QUESTION NO: 1
What does the term CPA refer to? Choose one of the following:
Exhibit:
A. Cost-Per-Acquisition
B. Cost-Per-Account
C. Cost-Per-Ad
D. Cost-Per-Analysis
Answer: A
QUESTION NO: 2
What is the pricing approach with Twitter Promoted Tweets called? Choose one of the following:
A. CPE
B. CPM
C. CTA
D. CPC
Answer: A
QUESTION NO: 3
Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns?
Choose one of the following:
A. Google AdWords
B. Bing Media Centre
C. Google Analytics
D. Yahoo Ad Centre
Answer: A
QUESTION NO: 4
Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:
Exhibit:
A. Traffic Volume and Ranking
B. Position and Cost
C. Inbound Links and Cost
D. Position and Click-Through-Rate (CTR)
Answer: A
QUESTION NO: 5
You have been running some promotions using NFC technology. What kind of marketing is this?
Choose one of the following:
A. Mobile
B. Search
C. Social
D. Display
Answer: A
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Updated: May 26, 2022