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CORe PDF DEMO:
QUESTION NO: 1
A computer software company with market power is about to release two new products. The company knows that there is high variability in consumers' willingness to pay (WTP) for each individual product, but a customer with a low WTP for one good is likely to have a high WTPfor the other. If the marginal cost of software is $0, what pricing structure is MOST likely to maximize profits for the computer software firm?
A. Sell each product for a minimal price, since the marginal costs of software are extremely low
B. Sell each product at consumers' average willingness to pay
C. Sell the products together as a bundle
D. Sell the products at a high price but offer a discount to students
Answer: C
QUESTION NO: 2
A coal burning power plant in upstate New York has been the only provider of power in the region for many years. Recently, a plant that uses wind to create energy was built nearby. The wind plant produces less energy than the coal plant but at a lower cost. Will the coal plant be able to remain competitive in this new market environment?
A. Yes, if the coal plant sells energy at a price below its marginal cost.
B. Yes, if the coal plant's decreased output is still sufficient to recover costs.
C. No, the coal plant's customers will switch to the wind powered plant.
D. No, the coal plant will be forced to cut prices and operate at a loss.
Answer: B
QUESTION NO: 3
Which of the following financial statements is MOST useful in determining the capital expenditures of a company during the past year?
A. The balance sheet, using the ending balance of property, plant, and equipment
B. The income statement, using the depreciation expense per year
C. The statement of cash flows, using the investing section
D. The statement of retained earnings, using the profits that were reinvested in the company
Answer: C
QUESTION NO: 4
A nutritional study is released that touts the benefits of eating cereal for breakfast.
Concurrently, a new type of grain is invented that reduces the input costs in producing cereal. What will happen to the equilibrium price and the quantity consumed of bananas, a complement to breakfast cereal?
A. The price and quantity consumed of bananas will not change.
B. Both the price of bananas and the quantity consumed will decrease.
C. The price of bananas will increase, and the quantity consumed will decrease.
D. The quantity consumed of bananas will increase, and the effect on price cannot be determined.
Answer: D
QUESTION NO: 5
Which of the following options is an example of revenue?
A. $20,000 received as a down payment from a customer when they placed their order
B. $10,000 received from a customer for goods purchased a month ago
C. An order for $3,000 received from a customer
D. $300 received from a customer when they purchased and received an item
Answer: D
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Updated: May 26, 2022