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MCE PDF DEMO:
QUESTION NO: 1
Given the Active Lead Model program:
From where are the tokens inherited?
A. Lead Scoring folder
B. z_Archive folder
C. Behavioral Scoring folder
D. Active Lead Scoring Model program
Answer: A
QUESTION NO: 2
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
A. Webinar Channel
B. Email Blast
C. Tradeshow Channel
D. Roadshow Channel
Answer: A
QUESTION NO: 3
Given the webinar program statuses below, which of the statements is true?
A. Once members are marked as "Attended", they cannot move to "No Show".
B. Once members are marked as "Attended", they cannot move to "Attended On-demand".
C. Once members are marked as "Registered", they cannot move to "Waitlisted".
D. Once members are marked as "Registered", they cannot move to "Invited".
Answer: B
QUESTION NO: 4
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
A. Use Basic filters
B. Use ALL filters
C. Use Advanced filters
D. Use ANY filters
Answer: B
QUESTION NO: 5
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the
Default Choice would match?
A. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
B. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
C. All attributes will be updated.
D. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
Answer: A
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Updated: May 28, 2022