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QUESTION NO: 1
When a claim cannot be made in a non-misleading way, due to the limitations of a platform:
A. the claim should not be made in that platform.
B. the claim's disclosures should be displayed using a hyperlink.
C. a different medium can be used to display the claim's disclosures.
D. it is the duty of the consumer to perform due diligence before purchasing a product.
E. it is not the marketer's responsibility to ensure accuracy and readability.
Answer: A
QUESTION NO: 2
Which of the following is true of rule-of-thumb methods for allocating IMC budgets?
A. It creates a budget by first establishing a set of communication objectives.
B. It uses prior sales to determine the present communication budget.
C. It allots a budget according to the profits made in previous quarters.
D. It requires limited negotiation among managers.
E. It allocates an equal budget for all departments.
Answer: B
QUESTION NO: 3
Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:
A. Baby Boomers are heavy Internet users and tend to do research before purchasing online.
B. as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.
C. as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.
D. Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.
E. Boomers' purchasing habits are influenced by their feelings of financial insecurity.
Answer: A
QUESTION NO: 4
_____ survey type has questions that are open ended and allow respondents to answer in their own words.
A. Structured
B. In-depth
C. Focus
D. Unstructured
E. Panel
Answer: D
QUESTION NO: 5
A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at
$39.99. What is the manager attempting to accomplish?
A. Everyday low prices strategy
B. Odd-even pricing strategy
C. Prestige pricing strategy
D. Special-event pricing strategy
E. Reference pricing strategy
Answer: E
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Updated: May 27, 2022