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QUESTION NO: 1
_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.
A. Product advertising
B. Reminder advertising
C. Personalized advertising
D. Persuasive advertising
E. Informative advertising
Answer: E
QUESTION NO: 2
The three major phases of the marketing plan are _____.
A. planning, implementation, and control
B. introduction, growth, and decline
C. leading, organizing, and controllling
D. recession, depression, and recovery
E. segmentation, targeting, and positioning
Answer: A
QUESTION NO: 3
Which of the following is true of Millenials?
A. They are those born between 1946 and 1964.
B. They are those who were alive during World War II.
C. They are also known as digital natives.
D. They are those born between 2002 and 2014.
E. They are also referred to as Generation Yers.
Answer: E
QUESTION NO: 4
A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at
$39.99. What is the manager attempting to accomplish?
A. Everyday low prices strategy
B. Odd-even pricing strategy
C. Prestige pricing strategy
D. Special-event pricing strategy
E. Reference pricing strategy
Answer: E
QUESTION NO: 5
Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:
A. Baby Boomers are heavy Internet users and tend to do research before purchasing online.
B. as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.
C. as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.
D. Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.
E. Boomers' purchasing habits are influenced by their feelings of financial insecurity.
Answer: A
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Updated: May 27, 2022