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QUESTION NO: 1
Dento Inc., a manufacturer of dental care products, faced a social media uproar when rumors spread that it was using ingredients from animal sources to create its products. The labels as such carried no evidence of this and this discovery was brought about by an independent researcher. The company's CEO and senior management did not know about these ingredients. Internal research revealed that containers used to hold Dento's products, produced by a vendor, used products derived from animal fat in the manufacturing process, but the product itself did not contain any fat. What should Dento do to prove that it is ethical?
A. Release a statement to the press explaining that it is not responsible for the manufacturing processes of its suppliers.
B. Refute the independent researcher's claims by filing a defamation suit.
C. Invest in a program that aims to spread dental hygiene awareness.
D. Inform its consumers of the situation and implement measures to ensure animal-fat-free packaging and products.
E. Penalize the vendor by not paying for the next order of packaging materials.
Answer: D
QUESTION NO: 2
Which of the following is an example of a contest?
A. Visit our website and win movie tickets
B. Avail our ""featured price"" discounts
C. Buy one, get one free
D. Player of the year sponsored by Mars Inc.
E. Leave your visiting card and win a trip to Bahamas
Answer: D
QUESTION NO: 3
MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am
Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.
A. mined data
B. panel data
C. internal data
D. syndicated data
E. scanner data
Answer: D
QUESTION NO: 4
The three major phases of the marketing plan are _____.
A. planning, implementation, and control
B. introduction, growth, and decline
C. leading, organizing, and controllling
D. recession, depression, and recovery
E. segmentation, targeting, and positioning
Answer: A
QUESTION NO: 5
_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.
A. Product advertising
B. Reminder advertising
C. Personalized advertising
D. Persuasive advertising
E. Informative advertising
Answer: E
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Updated: May 27, 2022